Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms …

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Not only do searchers click on organic results the majority of the time …

Consumer groups that can be segmented include those identified by demographics, including gender, age, income, and ethnicity. Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a …

Although they're fairly easy to forget about once they're made, making sure that your listings are consistent is really important. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of …

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. SEO content should be clear, concise, and should aim to satisfy a …