Start simple, but don't forget keyword density

So don't just think about clicks alone, you should also think about conversion rates. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. People download deals from companies, read reviews …

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More focus is put on web portals

I also like to look at the number of competing sites/pages simply by searching for your keyword phrase in Google and looking at the total number of results noted in the upper lefthand corner of the search results page under the search box. Make sure to review the sites …

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How to survive your first encounter with googlebot crawlers

Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. Consumers travel and communicate with each other. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing …

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The lazy way to ROI

People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Do not use paid links because this is against some search engines' policy and could even result …

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Improve engagement by utilising html

Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing about how Google ranks and values the internal network of linking. Employees should not be writing reviews, ever. When dealing with search engines, the term 'relevance' describes …

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Dominate your own little niche first

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. Marketing experts know that a company's communications should speak with a clear voice. As far …

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Find out more about duplication

Product descriptions are important to both a customer-centric design and to search engines. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in …

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The backlinks mystery revealed

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn't stop you from doing something that has more of a "shock factor." Something a little more controversial …

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You may be asked about link bait in your marketing interview

Rebuilding or revitalizing the brand's image then becomes difficult. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The customer typically will not develop loyalty to a brand without sufficient knowledge. Brokers deal in currency and stock while SEOs deal in information …

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