Tapping into the Secrets of Internal Link Building

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. At the time of this writing, I am easily able to identify many sites with a decent Google PageRank hosted on free servers. There are many different kinds …

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The backlinks mystery revealed

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn't stop you from doing something that has more of a "shock factor." Something a little more controversial …

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The death of SEO

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple …

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The ugly truth about SEO campaigns

Find out which channels are driving traffic to your competition . Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other …

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Wait. Are non reciprocal links really that simple?

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant …

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Website visitors searching long-tail terms will often be more qualified

This characteristic transfers to brands. Search engines like aged domains, and give them more authority over newer sites. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while …

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Why have walled garden sites proven so popular?

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. SEO content should be clear, concise, and should aim to satisfy a …

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You may be asked about link bait in your marketing interview

Rebuilding or revitalizing the brand's image then becomes difficult. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The customer typically will not develop loyalty to a brand without sufficient knowledge. Brokers deal in currency and stock while SEOs deal in information …

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