Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Not only do searchers click on organic results the majority of the time …

There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from …

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy - in-depth content is a big indicator of quality. Core SEO tactics are a must in an …

I also like to look at the number of competing sites/pages simply by searching for your keyword phrase in Google and looking at the total number of results noted in the upper lefthand corner of the search results page under the search box. Make sure to review the sites …

If you create high-quality pieces of informative content on your website page-to-page, you will rank. Do a Google search on "bmw auto" to see universal search results in action. Web crawlers may not crawl all of the pages in a big site (if it is very slow). Would an inexpensive …

Consumer groups that can be segmented include those identified by demographics, including gender, age, income, and ethnicity. Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a …

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. SEO metrics should be continually analyzed and the results should be reviewed to see if progress toward various goals takes place. Firms that get in …

In this case, it's smart to keep the resources, history, and knowledge in-house. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page …

all this would directly affect the site popularity or the time they spend in each page. Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). Site speed, from the front end to …

Customer engagement also takes place through the distribution of blogs and newsletters. With SEO, your website's visibility increases when search engines crawl your website. This is why an evaluation of your homepage is absolutely critical. It all starts with the quality of your own product or content. Create content that …

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Search engines aren't good at completing online forms (such as a login), and thus …

See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or …

Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. Consumers travel and communicate with each other. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing …

Don't ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don't wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the …

Links from other sites to yours not only yield visits from prequalified prospects, but also enhance your search engine ranking. After putting these changes in place, we recommend going back to Google's PageSpeed Insights Tool and seeing how your speed grade has increased. Domain registrars are companies that are accredited …

Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the …

Although they're fairly easy to forget about once they're made, making sure that your listings are consistent is really important. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of …

People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Do not use paid links because this is against some search engines' policy and could even result …

Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing about how Google ranks and values the internal network of linking. Employees should not be writing reviews, ever. When dealing with search engines, the term 'relevance' describes …

It's almost not a choice; it's a way of thinking. When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. If one piece of content or page on your site has tons of links pointing …

Put simply, copywriting is writing to persuade, convert, and sell. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. PageSpeed Insights is a powerful …

For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. Once you have built a great website and filled it with great resources, you need to tell people about it! From its earliest days, Google's core search algorithm offered the most …

Repetition is key to this type of research. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Some Google searches show a descriptive box at the top of the search results …

SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. As recommendations from peers …

Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. Marketing experts know that a company's communications should speak with a clear voice. As far …

Product descriptions are important to both a customer-centric design and to search engines. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in …

Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If you ever start to run into …

Through checkout scanners, retailers know which products and brands are selling. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Learn to write good website copy and your Search Engine Optimization (SEO)-think …

Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. To become a powerful marketing gorilla, fish where your fish are. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of …

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. At the time of this writing, I am easily able to identify many sites with a decent Google PageRank hosted on free servers. There are many different kinds …

If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn't stop you from doing something that has more of a "shock factor." Something a little more controversial …

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple …

Find out which channels are driving traffic to your competition . Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Every website page, including your blog, should have at least one call-to-action above the page's fold -- in other …

If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant …

This characteristic transfers to brands. Search engines like aged domains, and give them more authority over newer sites. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while …

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. SEO content should be clear, concise, and should aim to satisfy a …

Rebuilding or revitalizing the brand's image then becomes difficult. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The customer typically will not develop loyalty to a brand without sufficient knowledge. Brokers deal in currency and stock while SEOs deal in information …