Organic search is a powerful channel for getting new customers, but SEO isn't a one-time investment, and it won't magically fix your marketing challenges. Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Keyword selection is the starting …

The process of elevating content definitely takes longer, but it too will greatly improve your website's E-A-T and performance. And this process is especially crucial for any YMYL pages. The anchor text you use for a link should provide at least a basic idea of what the page linked to …

Some web directories require yearly or one-time listing fees. A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is …

And keyword usage is where on page optimization begins to blend with off page optimization. Avoid dated domain naming techniques like replacing words with numbers. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. Recently, I …

In this case, it's smart to keep the resources, history, and knowledge in-house. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page …

all this would directly affect the site popularity or the time they spend in each page. Link anchor text should be of reasonable size and should be similar to, or the same as, the destination page's HTML title tag text (if it exists). Site speed, from the front end to …

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Search engines aren't good at completing online forms (such as a login), and thus …

Black hat SEOs spend nights scheming and biding time before getting caught, such as using bots to take down competition or just generally being kind of evil (you know who you are). Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the …

Although they're fairly easy to forget about once they're made, making sure that your listings are consistent is really important. SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of …

People love visual content. It's easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Do not use paid links because this is against some search engines' policy and could even result …

Repetition is key to this type of research. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Some Google searches show a descriptive box at the top of the search results …

Product descriptions are important to both a customer-centric design and to search engines. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in …

Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in a sweepstakes. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). If you ever start to run into …

I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. At the time of this writing, I am easily able to identify many sites with a decent Google PageRank hosted on free servers. There are many different kinds …

This characteristic transfers to brands. Search engines like aged domains, and give them more authority over newer sites. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while …

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. SEO content should be clear, concise, and should aim to satisfy a …