Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn't mean that you can't become an authority on a topic by using different phrases for the same concept. If you need search engine optimisation help for your small business website, consider working …

The social media landscape rapidly evolves. The click-through rate on major web destinations has declined to less than one percent. The number of referring individual domains linking to your website or webpage is a very important factor in Google's algorithm. Would an inexpensive Victorian rocking horse do the trick? For …

Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. In an SEO scenario, Google likes to trust sites that have links from high quality …

Besides keywords, what determines how well your pages rank in search results? If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Visually, I prefer a handcrafted large rocking horse for adults . Its like looking …

Consumer groups that can be segmented include those identified by demographics, including gender, age, income, and ethnicity. Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a …

Don't ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don't wait so long that the great first impression fades. This timing is different for every business and industry; so it might be worth experimenting to get the …

Put simply, copywriting is writing to persuade, convert, and sell. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that user-focused companies like Google would take note. PageSpeed Insights is a powerful …

When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. As recommendations from peers …

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple …