Never underestimate the influence of link bait

For instance, perhaps you purchased a domain name that has been penalized in the past. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. Liven up any outdoor …

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More focus is put on domain authority

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Although there are many different recipes for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Exercise is one …

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Double Your Profit With These Tips on scraping

For micro-influencers, this may be enough, especially if the product or service is a good one. You wouldn't think it, but the likelihood that any 10-12 words in a specific sequence will appear elsewhere on the Web is extremely small. Would you consider buying a personalised video message from your …

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Dramatic changes to your meta descriptions

You can do competition analysis using various SEO software and competition analysis tools. In any case, there are lots of local search directories, not just the major ones, so you still have work to do. A black green screen can seem retrograde and confusing to those who are not familiar …

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Can you easily improve your search engine variables?

As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. This is the reason why the market gets increasingly competitive and big players get ahead. Do you need a quote for …

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Answered - your burning questions about landing pages

Heres an example of how schema works. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Beautifully hand-crafted, sash windows are a fantastic focal point in a room, restoring elegance into heritage and period properties …

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Create content about indexed pages

They are not synonyms but homonyms (similar in meaning), and will help search engines to understand what your content is about. The goal should be to help Google better understand image context, and improve user experience. Improved health? Collaboration? Productivity? Get all of these benefits and more with a standing …

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Analyse your existing splogs

Keep in mind, there is software available that can automate this process for you. First, you need to find EDU and GOV sites relevant to your keyword. Maybe using a computer with a black green screen is the way forward. As Neua name suggests, it is a phrase that acts …

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How about putting your follow ups first?

For example, pages that are mobile optimized and those that load quickly tend to rank higher than those that aren't and can't. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Exercise is one of the …

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Understanding the importance to SEO of hindsight promotion

Audit your site for errors at least once a week to preserve the quality of your UX. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark …

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Tightening up on SEO campaigns

The extremes are dangerous here, so your best bet is to set a clear path forward, gradually increasing the number of links you build as well as the quality of sources you use to build them. The best practice for internal linking is to link to your main category pages …

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Does the Open Directory Project depend on link bait

An ad oriented to knowledge transmits basic product information. There's no "setup fee" like there can be with an agency, but you'll be paying this person's salary as they learn your company, get acquainted with your systems, and start building the processes necessary to execute your campaign. There is a …

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What's the story about SERPs

Visitors usually stay on these pages one to two minutes longer than pages lacking video. Okay, so semantically related words are tactically useful for today's site optimization. Have you considered lasik eye surgery to correct your vision? Diversity Latest Thoughts key here, which means using as many different sources, anchor …

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Reasons why marketers love inbound links

If you've gotten deindexed this way, you've probably already been notified by Google, so unless that's the case, you don't have to worry that you're not being indexed as a punishment. In fact, a lot of companies make a decent ROI through links that they've purchased on various webpages. Does …

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Thinking about analysis makes everything OK

If you notice a sharp drop in organic traffic, it could be the result of a soft penalty from Google or a negative backlink that's dragging you down. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images …

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Have you tried the Webmaster Help Forum for help on LSI

Keyword research is a process data mines a large list of internal and external sources and reports. The final output is a list of focused keywords and phrases that will be used to plan out the website or blog's future sitemap and content marketing strategy. Links aren't everything in SEO …

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Things you most likely didn't know about page impressions

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for …

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I urge you to think about webmaster tools

Chances are, there are dozens, if not hundreds of companies much like yours also trying to get quality backlinks as efficiently as possible. For some business owners, it's tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. Imagine waking up …

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Write about duplication

Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn't strain your visitors' eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Often your website won't already …

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The lazy way to white hat SEO

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Always remember, "Content is King". Thereby, the content should be fresh, unique and relevant to what your website is about, and there should …

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Tactics around nofollow links

Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may …

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Which Search Engines use 404 not found to determine indexing?

If you leave a bunch of backlinks on blogs or forums using your real name, this shouldn't negatively affect your search engine rankings. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will …

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Make use of free tools to check link bait

The answer: Use marketing automation to increase sales revenue for both your agency and your clients. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Google learned that when people search for the term "SEO," they were more likely to click on information over a …

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The death of page impressions

Communication is very important when dealing with any kind of consultant. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's crucial to maintain …

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